Cleaning 
Designing Hydro Steam NW: Crafting an Engaging Web Experience for a Leading Local Business
Cleaning
About the Project
Hydro Steam Northwest is a family-owned and locally operated cleaning company providing superior and affordable cleaning services for your House, Apartment, Studio or Office.
My role was to design the website that is clean and has an intuitive layout to provide seamless experience to their customers and attract more customers to their business. I had to create a website with clean code which should be easy to update.
View Live WebsiteAgency
Clickagee
Year
2018
Roles
Research & Discovery
Wireframing
Prototyping
UI/UX Design
Web Design
HTML & CSS Developer
Tools
Adobe XD
Trello
Adobe CC
Illustrator
Photoshop
01. Start
Hydro Steam Northwest faced significant challenges due to the absence of an online presence. Without a website, the company struggled to reach potential customers and promote their eco-friendly steam cleaning services. The lack of visibility in a competitive market hindered their ability to attract new clients and showcase their unique selling points. Additionally, the inability to present detailed information about their services, customer testimonials, and contact options made it difficult for prospective clients to trust and choose Hydro Steam Northwest over competitors.
Addressing these challenges was crucial for Hydro Steam Northwest to establish an effective online presence, attract more customers, and communicate their brand identity.
To address these challenges, I designed a new website for Hydro Steam Northwest with a modern aesthetic that aligns with their eco-friendly and professional brand. The design incorporated high-quality images and engaging content to highlight their steam cleaning services and environmental commitment. I focused on creating a user-friendly experience by structuring the site with intuitive navigation, clear calls-to-action, and easy access to important information such as services, testimonials, and contact details. Additionally, I adopted a mobile-first design approach, guaranteeing full responsiveness across various devices and screen sizes, which is crucial for accessibility and user satisfaction.
These solutions collectively established Hydro Steam Northwest’s online presence, improved user engagement, and effectively communicated their brand identity, positioning them as a leading provider of eco-friendly steam cleaning services.
02. Research
In the research and discovery phase, I conducted comprehensive interviews with the client to gain a deep understanding of their business objectives, target audience, and unique value proposition. I analyzed competitor websites to identify industry standards and areas where Hydro Steam Northwest could differentiate itself. Additionally, I defined the target audience through detailed market research, focusing on demographics, preferences, and behaviors of homeowners, property managers, and commercial clients in the Pacific Northwest. User surveys and testing provided valuable insights into preferences and expectations, guiding my design decisions. This thorough research phase ensured that the website would meet user needs and business goals, laying a solid foundation for the design process.
I began by conducting comprehensive interviews with the client to understand their business objectives, target audience, and unique value proposition. I also reviewed industry trends to ensure the new design would be relevant and competitive.
I analyzed competitor websites to identify industry standards and areas for differentiation. This helped me pinpoint opportunities to make Hydro Steam Northwest stand out.
Through client interviews and market research, I defined the target audience, focusing on demographics, preferences, and behaviors. The key segments included homeowners, property managers, and commercial clients in the Pacific Northwest.
Surveys and user testing provided insights into user preferences and expectations for a steam cleaning service website. These findings were crucial in guiding my design decisions.
Competitor websites varied widely in quality, highlighting an opportunity for Hydro Steam Northwest to stand out with a professional, visually appealing, and user-friendly site.
Users highly valued clear and accessible information about services, pricing, and contact details, which were often difficult to find on competitors' sites.
Including customer testimonials, certifications, and detailed service descriptions was crucial to build trust and credibility with potential clients.
A significant portion of users accessed competitor sites via mobile devices, emphasizing the need for a mobile-first design to ensure full responsiveness and a seamless user experience across all screen sizes.
Busy Homeowner
GOALS: Sarah wants a clean home without adding stress to her busy life. She needs a cleaning service with easy booking, safety assurances, and transparent pricing.
FRUSTRATIONS: Sarah struggles to find time for cleaning and dislikes unclear information on cleaning service websites, especially about safety and pricing.
NEEDS: Sarah needs a straightforward website for scheduling cleaning appointments with clear details on safety, pricing, and the cleaning process.
Business Owner
GOALS: David aims to maintain his business's cleanliness and reputation without disrupting operations. He seeks a reliable cleaning service with flexible scheduling and attention to detail.
FRUSTRATIONS: David is frustrated by inconsistent cleaning services and finds it hard to navigate through cleaning service websites and schedule appointments.
NEEDS: David needs a cleaning service with flexible scheduling, attention to detail, and clear communication, provided through a simple website.
03. Design Process
I created low-fidelity wireframes to outline the basic structure and layout of the website, focusing on key pages such as the homepage, activity details, and booking process.
The Global Design System for Hydro Steam Northwest's website provided a unified framework to ensure consistency and coherence in design. This system integrated typography, color schemes, and visual elements, contributing collectively to the website's overall aesthetic and user experience.
The visual design of the Hydro Steam Northwest website aimed to convey professionalism and cleanliness, mirroring the company's commitment to quality service. With a clean layout, clear colors, and high-quality images, the website provided an easy and engaging experience for users. Responsive design ensured accessibility on all devices, enhancing the brand's online presence and customer interaction.
04. Conclusion
My journey through this project provided some valuable insights.
Understanding the cleaning service sector helped tailor the website to Hydro Steam Northwest's needs, ensuring it stood out and addressed industry-specific challenges effectively.
Prioritizing clarity over complexity in design and content presentation improved usability. Users seek quick, relevant information; thus, a straightforward layout and concise content encouraged engagement.
Utilizing high-quality imagery and a clean design aesthetic visually conveyed Hydro Steam Northwest's commitment to cleanliness and professionalism, fostering trust among visitors.
Implementing responsive design principles ensured accessibility on various devices, reflecting the brand's commitment to inclusivity and accommodating users' preferences.
